This article analyzes the microprocesses that imbue bread with meaning and the macropolitics that shape its subsidized provision. It begins by outlining bread's multiple forms of value and significance, some easily quantifiable, others not. It problematizes the predominant approach to studying moral economies before putting forth an alternative framework. Drawing on eighteen months of fieldwork in Jordan, the following empirical sections examine the different ways in which bureaucrats, bakers, and ordinary citizens portray the government's universal subsidy of Arabic bread. I unpack the diverse opinions encountered in the field and discuss their links to the Hashemite regime's polyvalent legitimating discourse. The article then dissects the politics of provisions that contribute to the bread subsidy's paradoxical persistence. It concludes by considering the relationship between moral economies, opposition politics, and authoritarian power in the context of Jordan's ongoing food subsidy debate.